Apr 11 2010
A long time ago I wrote a post with a question.. how do people find the way to my blog (and why would they want to find my blog as it contains mostly personal stuff)? At that time I had a vague notion about search engine optimisation – SEO – but no real knowlege. I read up on a few things, saw the numerous amount of scams around that promiss top rankings within hours and I also read that in this day and age Google pagerank is less important in terms of search engine visibility than it used to be. So I mothballed my thoughts on SEO.
Then we started with our tutorial site verysimpledesigns.com. Of course it is no fun to write tutorials if no one ever reads them. So I read up again, found some very useful pages explaining that SEO is no magic but mainly comes down to a good layout, good content and hard work. I just made sure that the template on VSD was as friendly for the human reader as for the search engine bot – I checked the generated XHTML with the text browser Lynx. As the site runs on Joomla! I enabled mod_rewrite on the server and installed the latest GPL version of sh404SEF to create search engine friendly – SEF – links to all pages.
I started to add page specific meta tags – apparently also less important these days – but I figured it takes minimum effort and won’t harm. I did *NOT* write keyword targeted articles. I absolutely see no use in luring people to a site finding a generic 250 word article that appears as a useful site in the search engine results but contains only superficial information. What I did was the otherway around – I wrote an article, a tutorial, and cherry picked a few keywords from that article and put those in the meta fields. I have not optimized my articles and keywords, which is an effort that I should start about now too.
Link building is another effort – and I can tell you that I suck at it. I am in general way to busy to go around and put my name and website in a zillion other blogs. But I do follow quite a few good blogs and where I thought comments were appropriate I added them using full details. I then also learnt about “do follow” and “no follow” links. VSD has “no follow” links by default in the comments section, so has this site. But I am contemplating in changing that. The comments on both sites are moderated and if someone with a website to cheap crap links with an unrelated comment or just “awesome” – I am free not to publish it – in the mean time it would allow me to link properly to sites that are useful and do contribute to a better web.
Anyways.. there is now a nice daily flow of visitors to verysimpledesigns.com. This is mainly because of the Spiro Swirls tutorial for Inkscape – which has been visited over 28000 times – the site got noticed and some awesome sites linked to either the homepage or directly to the tutorial page. The Alexa ranking is going up daily, and since this week we have a Google Page Rank of 4 on the Very Simple Designs home page and quite a few tutorial pages. The index page for tutorials and other resource pages such as Photoshop Brushes got a PR of 3. And the funny thing is that this blog receives more visitors too, altho the number is quite modest and it got a PR of 2. I am not a nobody anymore (at least not according to Google’s pagerank algorithm).